Communication Campaigns Evaluation
– Pre and Post test
- Relevance Studies
We bring citizens and governments closer together
services for governments
Services for governments
- social communication and social programs
Communication Campaigns Evaluation
Social Programs Evaluation – CONEVAL
- Cabinet Studies
- Fieldwork Studies
Qualitative Research
- Focus Groups-Online and Face-to-Face
- Anthropological Studies – Ethnographies
- In-depth and Semi-Structured Interviews
Quantitative Research
- Design and Implementation of Online, Telephone and Face-to-Face Surveys
Success stories
Electoral Motivations Study®
Based on exclusive British methodologies, we have shaped the Mexican Electoral Motivation Model. We have our own segmentation based on what triggers the drive to take political action. We have applied this Model in winning electoral campaigns at state and municipal levels.
Qualitative Study for Electoral Campaigns
We team up with campaign coordinators and election strategists to find out how the candidates are doing, how the differentiating message is resonating, and what is paying off in terms of credibility and trust. We get to understand the voters so that the political proposition responds to their needs and emotionality. We generate discourse inputs, in addition to assessing the image of the candidate and every campaign component.
Government campaign pre-test and post-test evaluation
We work with government agencies to ensure that their campaign objectives are achieved. We evaluate communication materials (pre-test) to generate inputs that improve the message to be transmitted. We also measure how well the campaigns broadcasted (post-test) reach their audience, convey the central ideas and promote the awareness of the agency’s mission.
We have teamed up with:
