Services for candidates

Based on exclusive British methodologies, we have shaped the Mexican Electoral Motivation Model. We have our own segmentation based on what triggers the drive to take political action. We have applied this Model in winning electoral campaigns at state and municipal levels.

We team up with campaign coordinators and election strategists to find out how the candidates are doing, how the differentiating message is resonating, and what is paying off in terms of credibility and trust. We get to understand the voters so that the political proposition responds to their needs and emotionality. We generate discourse inputs, in addition to assessing the image of the candidate and every campaign component.