Services for candidates
Political Campaigns and
Electoral Strategy Evaluation
Qualitative research
- Focus Groups -online and face-to-face
- Anthropological Studies – Ethnographies
- In-depth and Semi-structured Interviews
Quantitative Research
- Design and implementation of online, telephone and face-to-face surveys
Success stories

Electoral Motivations Study®
Based on exclusive British methodologies, we have shaped the Mexican Electoral Motivation Model. We have our own segmentation based on what triggers the drive to take political action. We have applied this Model in winning electoral campaigns at state and municipal levels.

Qualitative Study for Electoral Campaigns
We team up with campaign coordinators and election strategists to find out how the candidates are doing, how the differentiating message is resonating, and what is paying off in terms of credibility and trust. We get to understand the voters so that the political proposition responds to their needs and emotionality. We generate discourse inputs, in addition to assessing the image of the candidate and every campaign component.
We have teamed up with:




