Services for political candidates

Electoral motivations study ®

Based on exclusive British methodologies, we have adapted the Mexican electoral motivations model. We have our own segmentation based on what triggers willingness to participate politically. We have applied these studies in winning election campaigns at the state and municipal level.

Evaluation of political campaigns and electoral strategy

Qualitative research

• Focus Groups – online and face-to-face
• Anthropological studies – ethnographic reserach
• Online ethnography
• In-depth and semi-structured interviews

Quantitative research

• Design and conducting of online, telephone and face-to-face surveys.