Based on exclusive British methodologies, we have generated the Mexican electoral motivations model. We have a segmentation of our own, based on what triggers willingness to participate politically. We have applied these studies in winning election campaigns at the state and municipal level.
We bring citizens and governments closer together
Services for governments
Services for Governments
Social communication and social programs
Social studies that enable governments to make better decisions and evaluate government actions and social communication campaigns. We understand the needs of the citizens and of the governments.
Evaluation of communication campaigns – Pre test and Post test
Relevance and effectiveness studies to generate and assess social communication campaigns.
Evaluation of social programs CONEVAL
- ● Cabinet studies
- ● Studies with field work
Analysis of social problems
Methodological designs tailor-made for international and local organizations.
Qualitative research
- ● Focus groups -online and face-to- face.
- ● Anthropological studies & ethnographies.
- ● In-depth and semi-structured interviews.
Quantitative research
Design and conducting of online, telephone and face-to-face surveys.
Analysis of socio-urban problems or those associated with urban design
Studies for urban development, civil engineering work etc.
Success stories
Success story
Electoral motivations study®
Success story
Qualitative study for election campaigns
We have teamed up with campaign coordinators and strategists to find out how the candidates are doing, how the differentiating message is permeating and what it is that adds to the levels of credibility and confidence. We understand the voters so that the political proposal will answer their needs and emotionality. We generate discourse input as well as assessing the candidate’s image and all the elements of his campaign.
Success story
Pre-test and post-test assessment of government campaigns
We work with government agencies to ensure that their social communication objectives are achieved. We assess communication materials (pre- test) to generate inputs that will lead to the improvement of the message to be broadcast, and we measure how much the campaigns broadcast (post- test) reach their audiences, convey the central messages and promote recognition of the agencies.
